We're so thrilled to have just launched our latest collaboration with our partner Every Mother Counts. Just in time for Mother's Day, we've created a t-shirt as part of their new Orange Rose Collection, printed with the words "Mother Knows Best" en francais. Continuing our work with them, all proceeds from the shirt will go toward supporting their amazing work, providing critical resources to make pregnancy and childbirth safe for every mother, everywhere.
(The Maman Sait Mieux T-Shirt)We talked to Alex Newbold, their Director of Partnerships & Finance, about the incredible work they do.
(Clare with the EMC Team before the Golden Gate Half)What is this latest collab? Our latest collaboration with Clare V. is for the Orange Rose Campaign. Every Mother Counts will introduce the "orange rose" as a recognizable symbol of both our mission and a united effort to make pregnancy and childbirth safer for every mother, everywhere. The rose is both fragile and resilient. Under the right conditions, a flower will bloom. When a mother gives birth, so too begins the process of blooming into motherhood. However, without proper care and support in this phase, she cannot thrive. Each year, over 300,000 women will lose their lives to pregnancy and childbirth related causes. That’s 800 women lost, this Mother’s Day, from largely preventable causes. We know how to end these deaths, but we can’t do it alone. That’s why we’re hoping this campaign will inspire a movement to help us get women and mothers the care they need to survive.
(Clare with the EMC Team during their trip to Haiti last November)What do the proceeds benefit? Clare V. has been gracious enough to create and offer the ‘MAMAN SAIT MEIUX’ t-shirt for the inaugural year of this campaign. 100% of the proceeds will go towards the programs that Every Mother Counts supports, which link women to critical maternal healthcare.