Mat and Louisa. I adore both of them personally, so I was thrilled to be able to feature them in the Fall campaign we shot last week. I was happy that these two young woman from different CV worlds - Louisa from our NY store and Mat my second employee at CV - could meet. It was great to see how they connected and that they got along so well. And the lookbook, shot by Stella Berkofsky is going to be gorgeous. Here are some out takes. The sun was beating down and it topped near 90 degrees but Matilde and Louisa were good sports buried under layers of wool and cashmere. The highlight was seeing Fall '14 styled and worn in the beautiful backdrop of my friends Anne and Francois' house in Los Feliz. Mat in the makeup chair, with Louisa looking on. These girls could not get any cuter. This beautiful Sandrine was one of the stars of the show - that suede is just right for Fall. Stella's friend Lili from Tigers to Lilies did the flowers for the shoot. These moody hues were the perfect color palette. Anne and Francois's house has the most amazing little nooks and seating areas. The book collection on the shelves was seriously amazing. Here, Louisa takes a bit of a breather in between shots (and a break from the sweltering heat that day!). Setting up another beautiful shot. So excited to see the finished lookbook and can't wait to share it with you all. Stay tuned for all our Fall styles to hit stores at the end of summer!
April 17, 2014