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An LA Original

We've been incredibly thrilled to be working on a project that's literally come to life in our own backyard. The L.A. Mayor's office asked Clare V. to be one of the pilot brands of their L.A. Original program, using the city's new logo and color palette in exclusive products. We had the honor of meeting with Mayor Garcetti at the launch event, and the items are currently available both online and in the L.A. Original pop-up at Westfield Century City, with proceeds benefitting the Downtown Women's Shelter.

We designed a Tote and a Wallet Clutch for the occasion, using both red, blue and our blush lips.

The items look even better together—on an outing at Echo Park Lake.

The interior of the Century City pop-up. Make sure to catch our billboards by Eataly, too.

The Mayor in front of one of the initiative's (quite large) sign at Century City. Also, check out the feature on the program in L.A. Mag.

Additional photos via L.A. Mag.

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