We've been sitting on this news for a while and are so thrilled to announce the launch of our very first fragrance, Angie.
It's inspired by so many things, but what's most evident is the element of nostalgia. After opening our seventh store in San Francisco's Hayes Valley, a city Clare called home for twelve years, Clare continues to revisit her past with her first scent.
Clare started by handpicking scents that were inspired by the various cities she's lived in over the years, from St. Paul to Paris, San Francisco and L.A., along with the family and friends that knew her growing up by her middle name, Angie. Another personal touch for Clare is that the label is taken directly from her father's handwritten script, taken from a letter he'd written to Clare when she was living in Paris. You can read a piece in Business of Fashion about the launch.
The fragrance is a beautiful blend of green notes, bright citrus and California chaparral. Like everything we do, the fragrance is made locally in Los Angeles. The beautiful Eau de Parfum is now available, as is a smaller rollerball size (fits perfectly in our Coin Clutch), and a sampler so you can try the scent first.